Channel Marketing Specialist Needed : Montreal, QC

My name is Milixa and I represent The Fountain Group. We are a national staffing firm and are currently seeking a Channel Marketing Specialist for a prominent client of ours. This position is located in Montreal, QC. Details for the positions are as follows:

Job Description:
We`re seeking a Marketing Manager Latin America and Mining in Montreal, QC.

He/she will be responsible for driving mining revenue growth in the Americas (focus on Latin America) through leadership and coordination of cross functional Marketing, Sales and product tactics.
Responsibilities include:
• Owner of the development of a 5 year LTBP for the mining segment as part of the overall Latin America strategy and translate into annual marketing plan

• Definition of mining objectives and strategies consistent with STRAP and Global Product Lines Roadmap for US, Canada and Latin America. Also work closely with other regions to align with a global marketing strategy for mining

• Development of go to market targeted marketing programs to deliver value through sales team and distribution to end users (in collaboration with Global Product Lines and Marcom)

• Drive mining activities such as new product launches, partner programs, targeted collateral pieces that offer targeted solutions and promote specific value propositions

• Develop mining market segmentation model with the objective of understanding unique customer needs within the segments

• Provide knowledge and thought leadership on mining CTQ and value proposition while acting as key stakeholder to assure alignment with Global Product Lines NPI priorities and product roadmap

• Identification of potential partners, and/or new channel opportunities to maximize pull strategy efforts

• Develop a specific mining communication plan including e-newsletter, end user advisory council, adapted Social media strategy

• Work closely with mining trade associations to identify potential cross-marketing activities. Also represent GSP in key trade associations

• VOC with distributers and end users to confirm opportunities to meet end user needs that have not been met by competitors or new needs, identify gaps in our current offering and monitor competitive activities in mining. Also introduce regular survey activities for continuous improvement of strategy

• Work closely with marcom to ensure web strategies and on-line tools meet needs of vertical

• Work with training org to optimize End User Segment Training programs (how to sell in mining programs for sales team and end user training programs)

• Recommend and attend End User Segment specific trade shows. Also own the development of specific end user activities around trade shows, working closely with marcom and sales for the execution

• Develop process and systems to gather and communicate appropriate competitive intelligence to drive strategy development and educate the field on marketplace dynamics. Introduce regular communication forums with internal stakeholders such as webinars, educational training and oil and gas e-newsletter

• Tracking metrics/return on investment for all End User Segment initiatives, including evaluation of program performance, and recommendations for continuous improvement. Work with distribution on obtaining POS data to measure our performance in mining and develop process to communicate metrics to executive team

• As a key contributor of a cross functional Canada Committee, the incumbent will be responsible to identify other potential verticals for the Canadian market, and coordinate marketing support for specific Canadian market programs
Job Requirements:
• Business degree required
• 5+ years Experience/knowledge of mining vertical market preferred
• Experience in developing Strategic Marketing Program and Voice of Customer techniques
• Knowledge of market segmentation process
• Significant experience leading all stages of the strategic partnerships process including Strategy Development, Opportunity Identification, Partner Selection and Project Management
• Demonstrated ability to gather and synthesize data, and to drive innovative thinking into the business
• Global thinker
• Strong competitive market and trend analysis experience
• Self starter, results driven and able to operate effectively in an entrepreneurial culture
• Ability to influence others
• Strong presentation skills
• Proficient in Microsoft Office products especially Outlook, Excel, Word, PowerPoint
• Prior experience with Salesforce.com desirable
• English, French and Spanish

• Location: Montreal, QC
• Compensation: To be discussed
• This is a contract job.
• Principals only. Recruiters, please don`t contact this job poster.
• Please, no phone calls about this job!